How we handle information

When you send an enquiry, we collect the details you choose to provide. This may include your name, business name, email address, phone number, business category, website or social page, preferred advert size and any message or campaign information you send us.

If you go ahead with a booking, we may also keep records of agreed campaign details, artwork requirements, proofs, prices, invoices, payments, emails and booking communications.

Listo Ads uses a private, internal tool to report on and manage Google Ads accounts that a client has expressly authorised and linked to the Listo Ads manager account. The tool is operated only by authorised Listo Ads personnel on an authorised device. It is not offered to the public, and clients do not receive access to its code, credentials or administration controls.

The public Listo Ads website does not run the Google Ads API tool and does not hold its developer token or service-account credential.

For an authorised Google Ads account, the tool may access account identifiers and settings, campaign configuration, budgets, bidding settings, adverts and assets, keywords and targeting, conversion configuration, policy information, performance metrics, reports and change history. The exact data used depends on the reporting or account-management work the client has authorised.

Listo Ads does not automatically connect an advertiser account. Each account must be identified, authorised and linked before the tool can access it.

We use Google Ads data only to provide authorised advertising services, such as account review, reporting, campaign planning, troubleshooting and approved campaign management. Read-only access is the default. Any campaign change is subject to identity and account checks, validation and an approval process before it is made.

We do not sell Google Ads data, use it to build advertising profiles for unrelated purposes, or allow one client to access another client's information.

Google Ads data is available only to authorised Listo Ads personnel and systems that need it to provide the agreed service. It may also be processed by Google as the provider of Google Ads and Google Cloud, and by infrastructure or professional-service providers where necessary to operate, secure or support the service and where appropriate confidentiality and data-protection arrangements apply.

We disclose information where required by law or where necessary to establish, exercise or defend legal rights.

The internal tool processes Google Ads responses on the authorised device and does not create a general-purpose database of client Google Ads data by default. It may create limited operational audit records, such as the time of an action, relevant account identifiers, the type and outcome of the request and a non-reversible request digest. These records are used for security, accountability and troubleshooting and do not include authentication secrets.

Reports or working files are kept only where needed to deliver the authorised service, maintain appropriate business and security records, meet legal obligations or resolve a dispute. They are deleted or anonymised when they are no longer required for those purposes.

The tool uses a dedicated Listo Ads Google Cloud project, a dedicated service identity and account-level access controls. Credentials are kept out of the public website and source-code repository and are stored in the authorised device's encrypted credential store. Access is restricted by a client allowlist, least-privilege Google Ads permissions and separate controls for reporting and campaign changes.

We use technical and organisational measures intended to protect information against accidental loss, misuse and unauthorised access, alteration or disclosure. No method of transmission or storage is completely secure, so we review access and credentials and respond to suspected security incidents when necessary.

We use your information to respond to enquiries, confirm availability, discuss campaign details, prepare bookings, manage artwork, arrange printing and distribution, keep business records and deal with any questions or issues about a campaign.

We do not sell enquiry details to third parties.

Your information may be handled by people working on Listo Ads enquiries, booking administration, artwork preparation, printing and campaign delivery.

If you become an advertiser, selected details may be shared with trusted suppliers only where needed to prepare, print, deliver or administer the campaign.

We keep enquiry and booking records only for as long as they are useful for responding to you, managing campaigns, keeping business records and meeting legal, accounting or dispute-resolution requirements.

You can ask us to update, correct or delete enquiry information by emailing hello@listoads.co.uk.

In some cases, we may need to keep certain records where required for legal, accounting, tax, operational or dispute-resolution reasons.

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